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Face Shape

What humans find attractive is largely based on symmetry. The more symmetrical a face is, the more appealing it appears to others. The key to finding the hat which suits you best is to consider what works with the proportions of your face. Your hat should balance out your dimensions rather than exaggerate them.

It’s good to have a range of different hats for different purposes, in slightly different shapes, because depending on the outfit you have, the hat can also have a different appearance and impression on others. If you follow these basic rules, you will end up with a hat that flatters your face and your body.

To find out what’s your face shape, the following 4 measurements are needed:

  • Forehead

Run your flexible measuring tape across your forehead from hairline to hairline. Make sure the measuring tape is placed at the widest point (or, halfway between your eyebrows and hairline).

  • Cheekbones

Measure the distance across your upper cheeks. Start and end at the bump below the outside corner of each eye.

Make sure the tape measure runs at a straight line and rests just above your cheekbones.

  • Jawline

Starting at the base of your jaw (near your ear), run your measuring tape along the edge of your jaw until you reach the middle of your chin. Multiply that number by 2.

  • Length

Place your measuring tape at the middle of your hairline and run it down until it reaches the tip of your chin. Make sure the measuring tape runs directly over your nose.

By analyzing the measurements previously made, you can determine the shape of your face, according to the following characteristics:

Oval face shapes are commonly classified as follows:

An oval face will have a length that is roughly one and a half times greater than your face width. The forehead is a bit larger than the jawline, and the angle of the jaw is a bit more round. An oval face will look like an egg.

Cheekbones are the widest part of the face and the jawline is curved with no sharp angles.

Round face shapes are commonly classified as follows:

A round face will be the same width and length, with a wider forehead, full cheeks, and a rounded chin. It makes you look younger than other shapes.

There is no oblong length, pronounced jawline, or sharp angles.

Oblong face shapes (also referred to as rectangular), are commonly classified as follows:

An oblong face will be longer than it is wide. The forehead, cheekbones, and jawline of an oblong face will be similar in size. Oblong faces may feature high foreheads.

Heart-shaped faces are commonly classified as follows:

This face shape is very common. In a heart-shaped face, the chin is the narrowest part, and the forehead is the widest. A heart-shaped face has a broad forehead and/or wide cheekbones, and pointy chin.

Triangular face shapes (also known as pear-shaped faces) are commonly classified as follows:

Triangular faces will be characterized by a large jawline (the widest point), slightly smaller cheekbones, with rounded chin and narrower forehead. A triangle face may be any length.

Square-shaped faces are commonly classified as follows:

A square-shaped face has a length almost equal to its width. The distance from forehead to chin and from cheek to cheek are roughly the same. Since no face is actually square, this shape refers to a pronounced square-like jawline. Along with a noticeably square and somewhat flat chin area, this face shape also has a wide forehead and wide cheekbones that are generally the same width as the jaw.

Diamond face shapes are commonly classified as follows:

This shape of face is widest at the cheekbones; it has a narrow forehead and jawline that are about equal widths.

Once you have established the measurements, you can move on to choose color and hat type.

Color Palette

Actual colors may vary slightly, depending on the settings of each display.


Hatband and Brim

Available colors for hatband and brim

(Petersham Grosgrain):

Shades of:









Types of Hats


Crown: The top portion of the hat that sits on your head.

Tip: The uppermost peak of the crown.

Pinch/Dent/Crease: Also called the crease, this refers to the indentations made along the front, back, and sides of the crown.

Taper: The shape of the front side of the hat

Hatband: The decorative strip of material encircling a hat (grosgrain, ribbon, leather strip, braided cord etc), positioned above the brim.

Decoration: Any embellishment featured on the hat (feathers, tassels, beads, buckles etc).

Brim: The hat’s ledge, which protrudes from the base of the crown.

Underbrim: The underside of a hat brim.

Liner: The interior lining of the hat (soft fabrics such as satin, velvet, synthetic mesh, cotton, or silk.

Brim Binding: The optional trim around a hat’s brim (leather, fabric etc).

Sweatband: Also called the inner band, this is the hat’s interior band that helps ensure a good fit and keeps the hat shape intact; often made of leather, synthetic leather or fabric.

Classic Hats

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Western Hats

Broadly speaking, Western hats are high-crowned, wide-brimmed hats. They are somewhat more “macho” and less formal than other styles.

There are many different styles and types of western hats and they are generally defined by two features: the crown style and the brim shape. Each western hat crown has distinctly different shapes defined by the palcement and deth of the side dents and the center creases. The height of the crown also plays an important part in the western hat style.

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